World Record!
When the World Watched — and We Delivered
Year:
2021
Timeframe:
5 days
Tools:
Category:
Gaming x Brands
Built the Most-Watched Esports Event in History
Led the entire esports publishing and content strategy for Free Fire across South Asia — driving the title to become the world’s #1 most-watched esports tournament at the Free Fire World Series 2021 in Singapore, which peaked at a record-breaking 5.4 million concurrent viewers. This was achieved through hyper-localized engagement, content lifecycle innovation, and the region’s first-ever Free Fire Pro League across South Asia Full story: https://bit.ly/3FsEq4W
